About Cali Padel Club

Cali Padel Club is a new padel destination opening in Mission Valley. Its central location makes it easy for players from all parts of the city to get on court and be part of a growing community.

A spacious clubhouse will provide space to relax before and after matches, with seating, light refreshments, and a pro shop on site. Programs will include lessons, social mixers and camps for adults and kids. Intro sessions will help new players learn the game, including special classes for tennis and pickleball players, while advanced coaching will push experienced players to keep improving.

3 Mile Radius Demographics

THE TEAM

Combining decades of experience at Fortune 100 companies with hands-on entrepreneurial success and a shared passion for sport, coaching, and community, the Cali Padel Club team brings both professionalism and real-world experience to the project.

Combining decades of experience at Fortune 100 companies with hands-on entrepreneurial success and a shared passion for sport, coaching, and community, the Cali Padel Club team brings both professionalism and real-world experience to the project.

Cass Crockatt

Cass Crockatt

Founder

Founder

Cass has spent 20 years designing digital and physical experiences for top-tier brands like Disney, Vail Resorts, XGames, and Saks Fifth Avenue. He’s also a lifelong athlete with deep experience coaching and organizing sports programs for kids and adults.

Sarah Pease

Strategy & Marketing Director

Sarah is a proven B2C category creator who built and scaled a premium lifestyle brand targeting the ultra-wealthy in New York City. She now serves as Vice President of Marketing for a Fortune 100 company, bringing deep expertise in brand development, strategic partnerships, and operational execution.

Sarah Pease

Strategy & Marketing Director

Sarah is a proven B2C category creator who built and scaled a premium lifestyle brand targeting the ultra-wealthy in New York City. She now serves as Vice President of Marketing for a Fortune 100 company, bringing deep expertise in brand development, strategic partnerships, and operational execution.

The World's Fastest Growing Sport

Padel has grown from a niche pastime to a global phenomenon with millions of players across more than 100 countries. The sport’s mix of accessibility, energy, and social play is driving rapid growth in the U.S., especially in Southern California.

Padel has grown from a niche pastime to a global phenomenon with millions of players across more than 100 countries. The sport’s mix of accessibility, energy, and social play is driving rapid growth in the U.S., especially in Southern California.

Worldwide Players

0M+

Nearly half of those have been added in just the past 5 years.

US Growth

0x

Growing 5 times faster than Pickleball did.

California Courts

0

Southern California is becoming the next major hub for padel in the U.S.

Lets Partner

Cali Padel Club is partnering with select brands and organizations that share our commitment to sport, design, and community. Our goal is to create meaningful collaborations that connect with San Diego’s active, social audience both on and off the court.


Partnerships may include on-site brand presence, event sponsorships, product collaborations, or community programs that integrate sport, lifestyle, and local culture. Each partnership is developed individually to ensure strong brand alignment and lasting value.

Cali Padel Club is partnering with select brands and organizations that share our commitment to sport, design, and community. Our goal is to create meaningful collaborations that connect with San Diego’s active, social audience both on and off the court.


Partnerships may include on-site brand presence, event sponsorships, product collaborations, or community programs that integrate sport, lifestyle, and local culture. Each partnership is developed individually to ensure strong brand alignment and lasting value.

Sports & Wellness

Sports & Wellness

Sports & Wellness

Padel attracts people who value movement, health, and community. We’re looking to partner with sports and wellness brands that align with that lifestyle, from fitness and recovery products to services that support players before and after they’re on court.

Padel attracts people who value movement, health, and community. We’re looking to partner with sports and wellness brands that align with that lifestyle, from fitness and recovery products to services that support players before and after they’re on court.

Padel attracts people who value movement, health, and community. We’re looking to partner with sports and wellness brands that align with that lifestyle, from fitness and recovery products to services that support players before and after they’re on court.

Apparel & Footwear

Apparel & Footwear

Apparel & Footwear

The club’s pro shop will feature Cali Padel Club apparel along with select performance and lifestyle brands. We’re looking to collaborate with partners who want to showcase quality gear made for both play and everyday wear.

The club’s pro shop will feature Cali Padel Club apparel along with select performance and lifestyle brands. We’re looking to collaborate with partners who want to showcase quality gear made for both play and everyday wear.

The club’s pro shop will feature Cali Padel Club apparel along with select performance and lifestyle brands. We’re looking to collaborate with partners who want to showcase quality gear made for both play and everyday wear.

Hospitality & Beverage

Hospitality & Beverage

Hospitality & Beverage

The clubhouse will offer a curated selection of packaged drinks and snacks for players to enjoy before or after matches. We’re also planning to expand into light food and alcoholic beverage service in the future.

The clubhouse will offer a curated selection of packaged drinks and snacks for players to enjoy before or after matches. We’re also planning to expand into light food and alcoholic beverage service in the future.

The clubhouse will offer a curated selection of packaged drinks and snacks for players to enjoy before or after matches. We’re also planning to expand into light food and alcoholic beverage service in the future.

Local Business & Community

Local Business & Community

Local Business & Community

Located in the heart of San Diego, Cali Padel Club is building partnerships with local businesses, schools, and organizations to host events, camps, and programs that grow the sport and support the surrounding community.

Located in the heart of San Diego, Cali Padel Club is building partnerships with local businesses, schools, and organizations to host events, camps, and programs that grow the sport and support the surrounding community.

Located in the heart of San Diego, Cali Padel Club is building partnerships with local businesses, schools, and organizations to host events, camps, and programs that grow the sport and support the surrounding community.

Interested in partnering? Email partnerships@calipadel.com to start the conversation

Interested in partnering? Email partnerships@calipadel.com to start the conversation

TIMELINE

From Concept to Completion

1

1

Q2 2025

Research & Validation

We began by studying the global rise of padel, analyzing participation data from Europe, Latin America, and the U.S. to understand how and why the sport was growing so quickly. We visited established clubs, spoke with operators and players, and gathered insights on court design, membership models, and community engagement.

Global & regional market research

Visit to existing padel clubs

Conversations with players

Q3 2025

Brand and Design Development

With validation complete, we created the Cali Padel Club identity and developed the initial concept for a high-quality, accessible padel venue.

Brand identity and logo development

Early permitting conversations

2

2

3

3

Q3 2025

Location Secured

A lease was secured for a prime location in Mission Valley, a central, easily accessible site surrounded by major freeways. This location provides the visibility and accessibility needed to serve players from across San Diego.

Lease finalized

Site planning

Landlord collaboration

Q4 2025

Permitting & Design

Architectural, structural, and electrical plans are being finalized for city approval. Coordination continues with engineers, contractors, and permitting agencies to prepare for construction.

Final construction drawings

City plan checks and permit submittals

Contractor selection

4

4

5

5

Q4 2025 / Q1 2026

Construction Phase

Construction begins with court installation, clubhouse build-out, and supporting infrastructure.

Site preperation and grading

Court installation

Clubhouse interior finishes

Q2 2026

Grand Opening

Cali Padel Club opens as San Diego’s central hub for padel, offering lessons, memberships, and community programming for players of all levels.

Soft launch and member events

Coaching and programming rollout

Full public opening

6

6

Stay Informed

Add your email address and we'll send you occasional updates about our progress. We promise no spam.

Stay Informed

Add your email address and we'll send you occasional updates about our progress. We promise no spam.

Stay Informed

Add your email address and we'll send you occasional updates about our progress. We promise no spam.